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  1. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Sure, the number one listing will still get more clicks, but the percentage is getting more evenly...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Revisiting the Gray Area of Panda (and Algorithms in General) I have seen a number of temporary recoveries over the past few months (especially since Panda 4.0). I highly recommend testing a number of the top landing pages post-Panda recovery via...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. Over the past few years in particular, we've seen an explosion in the number of CRO guides and...

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    In general [the complainants] make three broad allegations," he said. The firm could face any number of investigations, and Almunia said that it may be best to work on each complaint independently. The European competition commissioner Joaquín...