An example of this is eBay motors. Typically when people search, they will start out with different queries that are more general, then more precise when they are closer to a sale (this would include brand terms).
We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting...
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Echoing Monty's sentiments, Simon Mansell from TBG Digital told Search...
Brands that take customer service to the next level, such as General Motors (@GM_joe) and Adobe Omniture (@omniturecare and once @benjamingaines), do their best to not only engage individuals that call out their brands directly, but participate in...
My father was the director of marketing at Oldsmobile, back in the late 1980s when General Motors still made Oldsmobiles. This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore's online video...
General Motors Corp.and FedEx Corp.who are reevaluating how they spend their advertising dollars. Image by SESConferenceSeries via Flickr According to comScore Video Metrix, more than 170 million U.S.
Just look at the number of domains linking to Pepsi, Nike, and even the bankrupt General Motors. It's no secret major brands naturally attract large numbers of quality links. It doesn't matter whether you like the brand.
Let me ask you, 50 years ago if you had the chance to invest in General Motors or Toyota who would you have picked. Search Engine Strategies San Jose is less than a week away. As if the Micro-Hoo! search deal and what it means for you wasn't enough...
This is welcome news and also important data for the brand marketers at General Motors. Before last week, very little was known about Palin outside of Alaska. And in today's world, people immediately go to Google for information about the unknown.
Chapple was the president and chief operating officer for Orca Bay Sports and Entertainment in Vancouver, B.C.which at the time owned and operated Vancouver's National Basketball Association and National Hockey League sports franchises in addition...
Toyota sells its hybrid technology to General Motors, even though they are the number one and number two car manufacturers globally. Google's official spin on the Yahoo-Google search deal portrays the pact as a technology play.
Initial advertisers already lined up include Cadbury Schweppes, Cisco, Esurance, Intel and General Motors. News Corporation and NBC today announced the launch of an Internet video distribution network that will bring as soon as this summer...
Marketing on Google: It's Not Just Text Anymore from the New York Times covers how Google is partnering with a traditional ad company to do an integrated campaign for General Motors, one that begins today to promote the
Yahoo "Search Light" Award Winners Named - Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring presentations from advertisers including Honda, General Motors, Miller, and Chase Bank.
Yahoo "Search Light" Award Winners Named - Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring presentations from advertisers including Honda, General Motors, Miller, and Chase Bank.
Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring presentations from advertisers including Honda, General Motors, Miller, and Chase Bank. Attendees voted on the presentations, and the...
According to Media Post, the video clips are sponsored by Chase and General Motors. Online researchers might be interested to learn that CNN is now providing free access to video clips. You can browse clips on this page.
According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of advertiser and don't yet covet the dollars General Motors and other large companies spend on television ads.
According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of advertiser and don't yet covet the dollars General Motors and other large companies spend on television ads.
According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of advertiser and don't yet covet the dollars General Motors and other large companies spend on television ads.
