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General Motors

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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting...

  2. Ford Retains Confidence in Facebook Ads as GM Quits

    While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. Echoing Monty's sentiments, Simon Mansell from TBG Digital told Search...

  3. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Brands that take customer service to the next level, such as General Motors (@GM_joe) and Adobe Omniture (@omniturecare and once @benjamingaines), do their best to not only engage individuals that call out their brands directly, but participate in...

  4. comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape

    My father was the director of marketing at Oldsmobile, back in the late 1980s when General Motors still made Oldsmobiles. This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore's online video...

  5. Can You Afford Not To Attend Search Engine Strategies San Jose?

    Let me ask you, 50 years ago if you had the chance to invest in General Motors or Toyota who would you have picked. Search Engine Strategies San Jose is less than a week away. As if the Micro-Hoo! search deal and what it means for you wasn't enough...

  6. Google Confirms Yahoo-Google Deal on Friday the 13th

    Toyota sells its hybrid technology to General Motors, even though they are the number one and number two car manufacturers globally. Google's official spin on the Yahoo-Google search deal portrays the pact as a technology play.