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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    And for those of you who are new to Google Tag Manager, you'll get a feel for how to implement tags and rules in general. This tutorial will focus on the process for implementing adjusted bounce rate once you're up and running with Google Tag Manager.

  2. 6 Tips For Hiring a Real Social Media Marketer

    As a result of the initial article, I was contacted by a company who had just hired a social media manager. If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this...

  3. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Corentin Villemeur (@corentin), General Manager of Thisis50 and Manager of New Media, G-Unit Records, and Rachel Masters (@redmagnetmedia), Co-Founder & Partner, will participate in a session entitled, Music Panel: Real-Time Hip Hop.

  4. Hot Rumor: Google is Launching a New Music Service

    I spoke with Bill Tancer, General Manager of Hitwise, and author of the best-selling book "Click: What Millions of People are Doing Online and Why it Matters" at SES Chicago 2008. According to a blog post by Heather Dougherty, Director of Research...

  5. Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers

    We believe this early traction speaks to the differentiated and unique value proposition of Microsoft Live Search cashback for both consumers and advertisers, especially in these tough economic times," said Brad Goldberg, general manager of...

  6. SearchDay | Canaries in the SEM Coal Mine

    We Are What We Search Posted by Greg Jarboe Oct 31, 2008 Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by Matt McGowan, Global VP of Marketing at...

  7. Microsoft's Net Income Increases by 2%

    EDT) today with Chris Liddell, senior vice president and chief financial officer, Frank Brod, corporate vice president and chief accounting officer, and Bill Koefoed, general manager of Investor Relations, to discuss details of the company's...

  8. Weapons of Mass Optimization

    A fair-sized team for an in-house SEO department should, at minimum, consist of one director, one manager, one analytics expert and a strong tie into your public relations team. In general, if you pay attention to the minute details, they will add...