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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    And for those of you who are new to Google Tag Manager, you'll get a feel for how to implement tags and rules in general. This tutorial will focus on the process for implementing adjusted bounce rate once you're up and running with Google Tag Manager.

  3. 6 Tips For Hiring a Real Social Media Marketer

    As a result of the initial article, I was contacted by a company who had just hired a social media manager. If a social media marketer interviewee has never managed an online community or offline event, you should think twice about placing this...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Abe Thomas, General Manager, Microsoft Dave Lloyd, AdobeSenior Manager, Global Search Marketing Chris Birkholm, Program Manager, Digital River The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future...

  5. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Kye Mou, senior product marketing manager at Marin Software, gave four tips on how to maximize performance of PLAs: In general, the more granular the product target, the more likely a relevant ad will be delivered for a corresponding product search.

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. The hype around Facebook, and social media in general, appears to have dulled the senses of marketers...