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  1. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. Knowledge Graph can take away clicks, but only if the information in there is...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You’ll need to use your SEO knowledge to hunt down problems based on what the crawl surfaces. Revisiting the Gray Area of Panda (and Algorithms in General) The original algo hit typically feels like a punch in the gut, with serious confusion and...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc. A key aspect of good user personas is a description of...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your...

  5. SEO Website Audits: Everything You Need to Know Part II

    Disclaimer: These numbers are based on what I know others charge for audits, but may vary depending on the auditor’s knowledge level and area you live in or the auditor lives in. Penalty issues require much more time, knowledge, and understanding...

  6. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Our general observation is that over the course of 2013, the proportion of keywords with at least one...

  7. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO knowledge helps with everything from navigating guest posts to handling organic SEO. Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the...