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  1. Targeting Search Ads By Demographics & Behavior

    She talked about Yahoo Fusion Marketing and shared a case study from Hot Spring Spa. Yahoo Fusion Marketing is the broad name for any of the integrated ad products on the Yahoo site and network. They used Yahoo Fusion Marketing, ran "Monsters" and...

  2. Delving Deep Inside the Searcher's Mind

    Network World Fusion Sep 13 2004 3:22PM GMT Mayer echoed Hotchkiss' research about how users begin with a general query, eventually zeroing in on their search results. Users start with a general search and get more specific.

  3. Behind the Scenes at Yahoo Labs, Part 2

    Nonetheless, the fusion of structured and unstructured data and approaches will add a lot of utility to the lives of most users. Do meta tags have a role in a large general web engine? I'm not talking about material you get from "trusted" members...