SEO News

General Comparison Engines

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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. ShopVisible said comparison shopping engines like Google...

  2. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    But showing content to users that search engines can't see is sometimes necessary to escape Panda's clutches. The same tactic could be employed across voucher and car classifieds sites, and in a recent Webmaster video Matt Cutts said that content...

  3. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  4. Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

    In addition, Google and other search engines are media enterprises, just as much as The New York Times or CNN, and therefore deserve the same free speech protections. Search engines index all content they can find through crawling the web; the...

  5. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents relating to competition from vertical search engines, including but not limited to the following companies: Worth Point, myTriggers, Foundem, TradeComet.com, SourceTool.com Documents relating to the impact of changes in AdWords prices or...

  6. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Search marketing tactics in general work because of implicit behavioral tendencies among users of search engines. Are trending topics a natural way to navigate the new breed of search engines? Most engines have the same basic layout; however does a...

  7. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    If your mark is a generic description of any product in your vertical, it will be difficult to get the search engines to help you and even more difficult to get relief in the court system. An advertiser can say things like, "click here to view a...

  8. Travel Search 2.0 -- Know Your Audience

    As the OTA's and the meta travel/comparison engines have become so firmly entrenched, the only thing to do is build upon the experience and create added value around the basic layer of content you have.