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  1. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Our general observation is that over the course of 2013, the proportion of keywords with at least one Universal Search integration increased in the U.S.after a temporary decrease in 2012," Searchmetrics said in its report.

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    The landing page, which has since been removed, asked bloggers to email Hanano the sponsored post rate, the date it could be published, and the "general topic for your post". When your social media campaign attracts the attention of Google's chief...

  4. Pre-PPC Strategies For Launching a New Product

    You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their help in getting it into the world. But in order to use PPC to ask and answer questions about what the market thinks of your...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Google+ will give you recommendations of other pages and people to follow based on general categories. Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The perception is sometimes that men know more simply because they sound more confident … I think men in general are better at just telling people what they want to hear rather than working with them in a more sympathetic manner.