SEO News

General

RSS
  1. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  2. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. These methods may only generate lifts of tenths of a percent, but, to many websites...

  3. Google Adjusts Standards for Newsworthy Material

    Their news general guidelines include the following: Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google...

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  5. SEO Is No One-Trick Pony

    A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase). The workshop was four hours and the presentation totaled just more...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    Support of Yandex within the Marin Platform is available in beta with general availability slated for September 26, the announcement said. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  7. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...