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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. The findings showed women in the environment studied experienced a 21 percent gender bias gap...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Integrating Google AdWords and Google Analytics makes for a data...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. The consumer path to purchase has become much more...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years. Google Analytics is being used by organizations around the world to drive creativity, innovation, and...

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Your age, demographic, education, gender – none of it matters when it comes to learning the rules of "career" success in the digital age. The New York Times bestseller "Promote Yourself – The New Rules of Career Success" by Dan Schawbel could...

  8. Sequencing the DNA of the Perfect Comment [Study]

    The study used a ratings based conjoint with a sample size of 1,351 readers (aged 18+ from a diverse range of age, geography and gender backgrounds) of eight major online news sites: Since the Internet began, user-generated content (UGC) has played...