Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
Gen C is a powerful new force in consumer culture. Gen C: A Powerful New Force in Consumer Culture About 80 percent of Gen C is made up of millennials, YouTube's core (though by no means only) audience.
Google to sell second-gen Nexus 7 tablet from July: sources – Reuters Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Next Gen Blueprint For Ultimate Site Architecture: Best Practices From #SESNY – aimClear Blog Here's a roundup of live blogging and coverage of SES New York 2013. Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV...
Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. Next gen site architecture needs compelling fonts that stick out from the pack and address live text and crawlabilility.
The product is a big-ticket leisure item and nearly all marketing is based on lead-gen. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. However, recent developments at Facebook may help you (and...
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community.
To start, we're focusing on how Gen C watches YouTube across devices. Connection: Gen C watches YouTube on all screens, constantly switching between devices. Creation: Gen C is deeply engaged with online video, watching, creating and uploading...
On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range...
Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener Professional social networking site LinkedIn has announced a new milestone (along with an accompanying infographic, below): more than 200 million members.
Rather, I’m suggesting you can prioritize the bulk of your efforts on low-hanging keywords as an ongoing strategy with clients or your own affiliate and lead gen sites. This means concentrating SEO efforts on keywords and corresponding documents...
Conversion rate is a great metric to use when you're looking to measure meaningful actions like sales, lead gen, downloads, or sign-ups. Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you...
Even in lead gen, where you’re not selling physical products, there are still costs. A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and keywords with the best metric and...
LinkedIn rose to popularity as a job finding network, though as Agent-cy CEO Jasmine Sandler pointed out in her pre-keynote workshop this morning, it has evolved into a sophisticated marketing tool for B2B companies.
Expert industry guides can be fantastic marketing and lead gen tools, as well as great fodder for your targeted outreach and promotion efforts. Each of the above content types can be re-purposed, re-packaged and turned into comprehensive kits...
Your clients run the gamut of business models – B2B, B2C, lead gen, ecommerce, or nonprofit. Probably not, since we’re intrinsically driven to seek out social proof when making choices. It’s no different when hiring an SEO agency.
He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s, de-emphasizing professionally-produced content in favor of user-gen stuff, which is both cheaper to produce and...
Whether you have an e-commerce site seeking additional sales or a lead gen model, YouTube advertising should definitely factor into your marketing mix. It's surprising how many advertisers today dismiss YouTube as simply a brand building tool.
