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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For example, lead gen organizations with very little existing visibility are likely to lean toward having content picked up on other sites. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and...

  2. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Twitter's Lead Gen Cards The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    This goes for ecommerce as well B2B lead gen folks too. The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing disorientation, grogginess, and denial that it all...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    My next article will discuss what Q4 and the holiday season means for many B2B/lead-gen campaigns and how you can leverage this time of year to boost your performance. Often November rolls around and businesses haven't even started thinking about...

  7. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    After conducting this analysis we focused our conversion optimization on the lead gen form. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as extreme as the...