This is especially true for the Gen Y's. A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound...
Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to better optimize their social ad spend for lead gen and customer acquisition.
After conducting this analysis we focused our conversion optimization on the lead gen form. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as extreme as the...
Twitter Cards Hand out Engaging, Visual and Lead Gen Power Play Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
Twitter reports early wins with Lead Gen, saying, "Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
Gen C is a powerful new force in consumer culture. Gen C: A Powerful New Force in Consumer Culture About 80 percent of Gen C is made up of millennials, YouTube's core (though by no means only) audience.
Google to sell second-gen Nexus 7 tablet from July: sources – Reuters Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Next Gen Blueprint For Ultimate Site Architecture: Best Practices From #SESNY – aimClear Blog Here's a roundup of live blogging and coverage of SES New York 2013. Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV...
Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility. Next gen site architecture needs compelling fonts that stick out from the pack and address live text and crawlabilility.
The product is a big-ticket leisure item and nearly all marketing is based on lead-gen. Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. However, recent developments at Facebook may help you (and...
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and listening to their community.
To start, we're focusing on how Gen C watches YouTube across devices. Connection: Gen C watches YouTube on all screens, constantly switching between devices. Creation: Gen C is deeply engaged with online video, watching, creating and uploading...
On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range...
Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener Professional social networking site LinkedIn has announced a new milestone (along with an accompanying infographic, below): more than 200 million members.
Rather, I’m suggesting you can prioritize the bulk of your efforts on low-hanging keywords as an ongoing strategy with clients or your own affiliate and lead gen sites. This means concentrating SEO efforts on keywords and corresponding documents...
Conversion rate is a great metric to use when you're looking to measure meaningful actions like sales, lead gen, downloads, or sign-ups. Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you...
Even in lead gen, where you’re not selling physical products, there are still costs. A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and keywords with the best metric and...
