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  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    After conducting this analysis we focused our conversion optimization on the lead gen form. How you think users interact with your website can be very different from reality. Perhaps the differing viewpoints of your website aren't as extreme as the...

  2. Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

    Twitter reports early wins with Lead Gen, saying, "Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  4. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

    On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range...