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  1. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

    On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s, de-emphasizing professionally-produced content in favor of user-gen stuff, which is both cheaper to produce and...