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Geico Direct

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  1. U.S. District Court Judge Issues Written Decision in Geico v. Google AdWords Case

    Geico Direct? Out-Law.com reports that the judge in the Geico v. Geico? The judge found that there was infringement where the terms were used in the text of sponsored ads.In a ruling issued on Monday [8/8/05], Judge Brinkema ruled that GEICO had ?

  2. Looking Back, Looking Ahead: Developments With Consumer Search

    As it turned out, the Google-Geico case gave Google a victory in selling ads linked to words that are also trademarks. Protection from direct sales There's usually too much new stuff going on to make time for the look back, and looking ahead's...

  3. Topix Upgrades News, Adds Email Alerts

    GEICO v. These include local pages (a page for each zip code in the U.S.now enhanced with direct links to local information such as aerial images, television listings, movie times, etc. Topix is now crawling more than 7000 sources (primarily but...