State Farm, Geico and Quicken Loans top of the list of companies with deep pockets for AdWords campaigns. Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2...
I cannot begin to count how many Allstate, Geico, Liberty Mutual and Progressive commercials I've seen. This is why porting existing ad campaigns from the web will not be sufficient. I'm constantly preaching a reduction in faith-based advertising...
See also Geico To Competitors & Affiliates: Don't Buy Our Name! Google & GEICO Settle Dispute - Google and Geico have settled their dispute over ads linked to terms that are also GEICO's trademarks. Tune Your Google Ad Campaign from Kevin Lee at...
Geico versus Google from iMedia Connection is a nice rundown on other cases on the docket that involve trademarks linked to search ads and how they have become more important now that the Google-GEICO case has been settled.
Geico - Google Suggest Beta - The Dark Side of Exchanging Reciprocal Links Google Victorious in Trademark Lawsuit with Geico By Gary Price, Dec. Google has won the trademark lawsuit with Geico, and more coverage from Reuters.
A case involving ads linked to search terms including the name of insurance company Geico can go to trial, a judge rules. Does Geico's trademark lawsuit against Google have merit? Geico claims trademark infringement by such ads appearing on Google...
Does Geico's trademark lawsuit against Google have merit? Geico gets green light to sue Google, Overture News.com, Sept.http://news.com.com/2100-1024_3-5345484.html A case involving ads linked to search terms including the name of insurance company...
Metasearch Tools - Geico Sues Google and Overture - A Dropped Site Checklist - New Froogle Merchant Center Geico sues Google, Overture over trademarks News.com, May 17, 2004 http://news.com.com/2100-1024_3-5215107.html
Google and Overture Sued by Geico Over Keyterm Trademarks. A longer version of this article with advice for search marketers, including specific techniques for eliminating the inadvertent use of trademarks from your ad campaigns, and questions to...
