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Geico

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  1. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. The ad is unusual in that it has enjoyed a peak in...

  2. Marketing Pitches: Don't Strike Out With Your Audience

    Notice how much better GEICO and Progressive Insurance are at this. Let's explore what that means, and how it can affect your results as a search marketer. This article draws heavily on material from Dan and Chip Heath's recent book, "Made To Stick.

    Published
  3. Who Owns the Brand?

    Geico lost its 2004 legal action against Google. Geico argued unsuccessfully that Google's ad platform created brand confusion. The American Airlines brand belongs exclusively to American Airlines. Or does it?

  4. EFF Backs Google Trademark Advertising Methods

    Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon. Google's allowing of advertising on trademarked keywords has received the support of the...