Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
The Google Display Network (GDN) has its own version. I've written before in this column about combining targets on the GDN. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a...
Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. Easy reporting: Within GDN campaigns, you need monitor performance closely...
KPI information by placement is only available on GDN. The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search. Identifying and leveraging SEO opportunities is at the core of...
Google AdWords – Google Display Network (GDN) Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? However, the consensus among an alarmingly high percentage of...
New GDN placements: New placements may creep into your GDN campaigns. We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value. When managing PPC campaigns, specific trends and statistics can be in...
GDN ads are triggered by things like demographics, context, and placement; Facebook ads can lay the same claim – only "context" is derived not by sites visited but by personal interests, activities, etc.
Manage Google Display Network (GDN) campaigns at the ad group level with Flexible reach: Flexible reach allows you to select multiple targeting selections at the ad group level, plus the control to combine different methods for targeting and...
But in the GDN, there are seven ways of targeting: This is the root cause of most major GDN mistakes. If you're targeting only by keywords on the GDN, you are pigenholing your reach – and you might be targeting poor pages anyway.
For many of our clients, GDN mobile ads alone account for 20 to 30 percent of their conversions. Performance marketers have been multiplying their arsenal over the past few years and mobile advertising has really come into its own over the past 2...
One of the reasons advertisers shy away from the Google Display Network (GDN) is a perceived lack of ad distribution control. People seem to think that the GDN is like drinking from a fire hose: turn it on and get a ton of traffic.
The objective of this strategy is to discover and target content on the GDN that these individuals would likely be reading. Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)?
Should you bid to position for your GDN text ads? Being a proponent of the GDN, I think this is great. That being said, as I continue to get a peek into new AdWords accounts or through conversations with other advertisers or potential clients, I’ve...
There are four types of TrueView ad formats, which enable you to determine exactly where you want your ad to appear on YouTube and the Google Display Network (GDN). What does the new Google privacy policy, YouTube and Trueview metrics all have in...
The contextual tool will, based on the keywords you input, suggest further keywords to add to GDN campaigns. Here are some really useful tools, some of which you will use every day, if you aren't already.
This is Google saying, 'We know display is going toward DSPs, but GDN is here to stay - and this is why it's better than those other guys. Traditional display advertisers have shied away from GDN because it's a lot more work than using a DSP...
Upon further investigation there were a couple of websites within our GDN distribution that had elevated CPCs. How do you determine the root cause of a performance downturn? Answering these questions incorrectly could you lead down a rabbit hole of...
Google estimates that their display network (the GDN) has coverage to over 80 percent of all Internet users. Use the DoubleClick Ad Planner to help you to find websites that will carry GDN ads that are similar to sites you specify.
Google has expanded video ad options and added a new online video campaign creation section in the AdWords UI, allowing advertisers to create video ads for delivery across the Google Display Network (GDN) and the YouTube within a single interface.
The new AdWords for Online Video interface means more formats, easier setup, improved targeting, more stats, an engagement-oriented payment metric (known as TrueView), and more ad inventory via YouTube and Google Video Search, and the Google...
