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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    For example, if you currently have minimal experience with the Google Display Network (GDN), then you're going to have to do some educational investment before launching any GDN campaigns. You can diversify your campaign by utilizing new ad formats...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. When managing campaigns via the GDN I prefer a diversified...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    As you can see below the conversion rates on GDN mobile ads was very weak the average order value was much lower (AOV). Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very poor results – and the...

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...

  6. Using Multipliers Effectively in AdWords

    The Google Display Network (GDN) has its own version. I've written before in this column about combining targets on the GDN. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a...

  7. A Strategy Map for Google Display Network Success

    Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. Easy reporting: Within GDN campaigns, you need monitor performance closely...

  8. Conflicting PPC Trends: What They Mean & How to Fix Them

    New GDN placements: New placements may creep into your GDN campaigns. We often see new placements pop-up in our GDN campaigns that may boost CTR but with little actual value. When managing PPC campaigns, specific trends and statistics can be in...