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  1. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Somehow people that love you and what you do gather together and say all kinds of nice things. Much is hyped about the value and "magic" of social media marketing. Right? Well, maybe, if you know how to get the right kinds of attention from other...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    If you just gather a team in a room and start analyzing the users tasks based on your knowledge, you will fail. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers...