Alumni profiles: Gather the school, year, major information from the executives or thought leaders in your organization, the company founder, the CEO, etc. Much of this preoccupation stems from a belief that Google bestows magical SEO powers on...
But is this all just a ploy to gather more intelligence for targeting ads? Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...
When you gather links within a more specific theme you should see ranking for more competitive keywords, but very little ranking effect will be seen beyond the thematic scope of your effort. After all, just by visiting Google Webmaster Tools you...
If you find you are using the tag across most of your site (and your site is large), then you can use a tool like Screaming Frog to gather meta robots data in bulk. I started my career in web development and web application development, and I’m...
The company said in a statement that it didn't knowingly gather or profit from the data collection, which was said to be the work of a rogue engineer. Google has reached a settlement which would end the firm's long-running data harvesting case in...
But if they’re on your page to gather information, learn about or get educated on a particular topic, rein in the salesy language, the half-dozen CTAs, the pop up forms, etc. This is a net positive since most content on the web sucks.
Gather key marketing team members in a room and call a few current customers to see if they would be willing to answer questions for you. Not only would it help you get a nice, fat bonus, but it would likely also allow your campaigns to grow even...
Because pixels, in conjunction with cookies, allow us to gather data on a particular user, they make it possible to target ads to the people who are most likely to be impacted by them. Digital marketers are excited about big data, or, at least...
By observing how, what, and when searchers hunt and gather around specific bits of content, search engines learn how to provide relevant search results for other searchers that repeat the pattern over time.
Just like all good research, you want to gather a statistically significant amount of data directly from the source – your customers. Plan to spend about 30 to 60 minutes interviewing these participants not only to gather more information about...
These websites are incremental places to gather CPC based traffic, and in many cases pre-qualify those leads better than Google can. 2012 was an awkward year for financial services. There was continuation of low interest rates, an election, and the...
Step 2: Gather Scope's Business Goals Gather Scope's Business Goals As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media.
Be part of a community that must rise up and gather the strength to get through the absolute unfathomable. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and...
While performing audits, a number of tools can help you gather the right intelligence and test the website at hand. Technical SEO audits are one of the most powerful deliverables in all of SEO. They definitely provide the most bang for your SEO buck.
You gather a huge amount of material for blog posts and articles both internally and on external sites. Market surveys can be a rich source of unique, original content. What follows will be real examples of the content that can be created and a...
If your website isn't receiving enough traffic to quickly gather the testing results needed to achieve statistical significance, there are a few ways you can turbo charge your traffic for even a short period of time to push some tests through to...
To get below the surface, we need to gather some background. Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. Other than clean up the quality of Google's index what else could...
Use the intelligence from this data to create basic, mobile-only targeted campaigns, ads, and mobile landing pages to get to started and gather data on this channel. Some of these same features, however, have a few nasty tricks up their sleeve that...
Easy to gather the eggs. Now if you’ll excuse me, I’ve got to gather some eggs. She looks him up and down, then says, “What’s the matter, you didn’t like the other tie? This mother understands something that many search advertisers don’t: we make...
