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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if...

  2. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 11 at 5:30 p.m.newcomers will gather to network with one another and get a guided tour through the agenda, helping attendees map out a schedule that meets their content-consuming goals. The promise of a great digital marketing event is...

  3. How to Optimize Your Content Strategy With Social Listening

    People new to yoga as well as aficionados both use social media to gather information prior to purchasing new mats and other gear. With several successful social networks, accompanied by the continuously broadening user base, the data and insights...

  4. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Somehow people that love you and what you do gather together and say all kinds of nice things. Much is hyped about the value and "magic" of social media marketing. Right? Well, maybe, if you know how to get the right kinds of attention from other...

  7. Task Analysis: The Key UX Design Step Everyone Skips

    If you just gather a team in a room and start analyzing the users tasks based on your knowledge, you will fail. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees...