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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    These factors (and any more you can think of) are the gateway to our benefit formulas! Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It is not the gateway to the entire web. In short, Google is the gateway to the fraction of the web it has managed to index. “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually...

  3. We're All Convertibles, And It's Time to Take the Top Down!

    People "bounce" off when they come to a site that may have great content when it's too hard to find (e.g.cluttered by too many gateway pages to deeper areas of their sites). There are all sorts of doom-and-gloom stories about banner advertising and...

  4. Landing Page Optimization -- Insource or Outsource?

    Other companies view online marketing as their primary revenue-generating activity and the gateway to rapidly growing markets. Landing page optimization and testing can lead to huge performance improvements across your online marketing programs.