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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    These factors (and any more you can think of) are the gateway to our benefit formulas! Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits...

  2. Future Forward - Shifts in the Digital Revolution at #SESLON

    The world used to use search as a gateway to documents kind of like a library, but now it's what he calls a "web of the world" that revolves around the context of a user's people, places, and things. In the opening keynote of SES London on Tuesday...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It is not the gateway to the entire web. In short, Google is the gateway to the fraction of the web it has managed to index. “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually...