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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. Most SEO campaigns are destined for failure because expectations...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Clearme sends out swag packages thanking its loyal customers who travel the globe and surprises travelers with random acts of kindness gate gifts such as bottles water and a healthy snack. Search results beware and be aware, customer service is...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Out of the gate, the new schema is supporting different phone numbers for: If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website.

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    They can look at a number of things with perspective that can help the site right out of the gate with search engines. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right.

  5. Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America

    The Doodle is somewhat reminiscent, though much more elaborate, than the 2011 Fourth of July Google Doodle, which featured assorted places represented by landmarks from sea to shining sea – from San Francisco's Golden Gate Bridge to the Statue of...

  6. The Synergy & Benefits of Optimizing Content as You Write

    Increase search performance out of the gate. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing...