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Gartner Research

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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. Advertising on mobile is big business. A significant part of that business involves being able to monitor the...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Ray Valdes, research director for Internet platforms and web services at Gartner, believes the acquisition is primarily based on bringing in Gowalla's engineering team and, to a lesser extent, intellectual property.

  4. Most Corporate Social Media Efforts Will Fail

    Last October, Gartner unveiled a study that stated that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes.

  5. State of the Search Marketing Industry 2004

    Gartner: Google desktop search not enterprise-ready. Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and...