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Gartner

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  1. Pros & Cons of the Top Mobile App Tracking Methods

    Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. Advertising on mobile is big business. A significant part of that business involves being able to monitor the...

  2. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Ray Valdes, research director for Internet platforms and web services at Gartner, believes the acquisition is primarily based on bringing in Gowalla's engineering team and, to a lesser extent, intellectual property.

  3. Will Local Make up 70% of Mobile Ad Spending?

    In a past column, we focused on breakdowns in mobile ad formats (search, display SMS), and reasoned that search will be the largest growing revenue driver (Gartner agrees). Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile...

  4. AOL Names Nine Board Members for Post-Time Warner Separation

    Gartner, Inc.and Crane Co. Once AOL is spinned off from Time Warner, it will require a Board of Directors. Today, nine members were named. They are: Richard L. Dalzell made a name for himself at Amazon, where he started held a variety of executive...

  5. Most Corporate Social Media Efforts Will Fail

    Last October, Gartner unveiled a study that stated that by 2010, 60 percent of the Fortune 1000 companies with a web site will be involved in some form of online community that is utilized for customer relationship purposes.