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Gartner

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  1. Fake Online Reviews Cost 19 Companies $350,000

    A 2012 Gartner study estimated that one in seven recommendations or ratings on social media sites like Facebook would soon be fake. Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. Advertising on mobile is big business. A significant part of that business involves being able to monitor the...

  3. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Ray Valdes, research director for Internet platforms and web services at Gartner, believes the acquisition is primarily based on bringing in Gowalla's engineering team and, to a lesser extent, intellectual property.

  4. Will Local Make up 70% of Mobile Ad Spending?

    In a past column, we focused on breakdowns in mobile ad formats (search, display SMS), and reasoned that search will be the largest growing revenue driver (Gartner agrees). Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile...