SEO News

Garry Przyklenk

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  1. The Pros and Cons of Big Data Democratization

    We live in very complex times. As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this statement has been shared ad nauseam: digital marketers are literally drowning in data.

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided imperative is loosely supported or regulated today, with very few sites adhering to interpretation and compliance of...

  3. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Building a center of excellence analytics practice, whether it's web analytics or data analytics, is bound to get you a lot of attention. The self-perpetuating cycle of asking business questions, diving deep into analytics data, providing...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine many of the same use cases and value...

  5. Top Conversion Optimization Tips to Deploy Before the Holiday Rush

    That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven’t already started, right now would be the perfect time to deploy some last-minute...

  6. 5 Ways to Make Web Analytics Data More Insightful

    Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in...

  7. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. In recent days, Google has also unveiled new Chrome features for...

  8. Top 10 Web Analytics Segmentation Tips

    With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information. Mastery of the art and science of web analytics doesn’t rely...

  9. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone comes up to us to ask, “I’m paying $500 per...

  10. 4 Helpful Tips on How to Save Money by Retargeting

    By now, most of us have seen those ads that follow you around the Internet offering you the exact same product you searched for, browsed, or maybe added to a shopping cart. Depending on the websites you visit, you may even get an email with a...

  11. Bridging the Cross-Channel Analytics Divide

    The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective. For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety of...