My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near future, but inevitably every organization has to examine many of the same use cases and value...
As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Tag management systems have matured and now offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your...
Customization of data collection code is of paramount importance to web analysts because it constitutes the fundamental building blocks required for advanced visitor segmentation above and beyond what software provides out of the box.
Around this same time last year, we were discussing the inevitable increase and appreciation of data-driven decision-making with respect to web analytics insights and back-office data insights. This year surprised many of us, with “big data” coming...
That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven’t already started, right now would be the perfect time to deploy some last-minute...
Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for media companies. Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in...
There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. In recent days, Google has also unveiled new Chrome features for...
With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information. Mastery of the art and science of web analytics doesn’t rely...
Things You Need to Know About Analytics: Thom Craver and Garry Przyklenk - TopRank Online Marketing Blog Day 2 of SES San Francisco 2012, or "Wow Wednesday" lived up to its billing, highlighted by Matt Cutts and an all-star "super hero" search...
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. But where do you start? What should you test? And what pitfalls should you watch out for?
As many industry observers are well aware, the Web Analytics Association, to which many of us are members, changed their name to keep up with the times. The newly named Digital Analytics Association ushers in a time to revitalize and refresh the...
Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone comes up to us to ask, “I’m paying $500 per...
By now, most of us have seen those ads that follow you around the Internet offering you the exact same product you searched for, browsed, or maybe added to a shopping cart. Depending on the websites you visit, you may even get an email with a...
It was nearly a year ago that I wrote "Conversion Optimization: Top 5 Places to Start," so by this time everyone should be well along the golden path of conversion optimization to become optimization aficionados.
It’s no secret - the once small and extremely niche computer company that struggled for so long for market share in the '80s and '90s is now king of mobile. With more than 37 million iPhones and 15 million iPads sold last quarter (117 percent...
The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective. For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety of...
Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations. This year, an eConsultancy report estimates the UK web analytics...
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the...
Almost as quickly as November came to a close, news broke from StatCounter indicating Google’s Chrome browser overtook Mozilla Firefox as the second most popular browser worldwide for the first time. Internet Explorer, the incumbent for years still...
Over the past 6 months I’ve been on the hiring end of some of the worst interviews I care to remember, and a select few that both captivated my attention and made me awestruck. Although I can’t go into the details of the bad interviews I’ve sat in...
