In his great article on the topic Link Equity Salvage: 7 Steps for Finding Your Long-Lost Links, Garrett French breaks down this process into several broad steps that every link reclamation effort includes:
Using tools is a necessity for client link building. But how, why, when and who should use them? What follows is a list of some helpful link building tools you can use day in and day out for guest posting, BLB, and group interviews.
At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. While I didn't find it as exhilerating and productive as the tilde, there were several notable uses that I hope you...
For even more ways to prospect for linkable asset ideas, content marketing opportunities and "how-to" content, check out some of Garrett French's series of articles on Search Engine Watch. There's no denying it: coming up with solid topic ideas for...
Fundamentals of Large Scale Link Prospecting on #SEOchat with Garrett French Instead I'll get 3-10 decent prospects and start thinking of a new query. As a link prospector I find this to be the core problem of using Google for prospect sourcing...
Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These are the old and mis-redirected, unredirected or simply deleted sections of your site that webmaster tools...
Have you ever used the tilde operator in your link prospecting? For beginning link prospectors, the tilde (~) is the "synonym" operator. Google unleashed it in 2003 and sort of left to fend for itself.
Google is a no-cost, simple, and powerful tool for quickly finding link prospects. Best of all, because your results are instant, Google can quickly teach you about your market - and the art of link prospecting.
I love link rot.and so should every marketer tasked with creating and/or promoting high-utility content. Link rot is a Force of Web-Nature that turns 30 percent of outbound links into real opportunities for you to promote high-quality content.
Garrett French: How do you or have you defined or described BizDev link building in the past? Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). I've been learning from him since I started in...
Garrett French: How do you or have you described BizDev Link Building in the past? Ken McGaffin, CMO of the keyword tool Wordtracker, is one of the handful of link builders I studied obsessively in 2007 as I became a contractor and went on to form...
Because I hand-build links at relatively large scale, and always look for ways to go bigger, I must continually test my link building processes and beliefs. For example, when you have 80+ guest posts to place in a month you don't have the luxury to...
Garrett French: You're a big proponent of relationship building and connecting with influencers in a niche. Paul May is the CEO and a co-founder of BuzzStream. He has spent most of the last 15 years either starting or working on early stage startups.
Contributors come from all over the globe and reflect different specialism within SEO and closely related disciplines and are Alan Bleiweiss, Andrea Scarpetta, Andrew Bleakley, Anthony Verre, Barry Adams, Dana Lookadoo, Danny Sullivan, Dean...
Going big in guest posting requires careful planning at every stage, from viability analysis and prospect discovery on down to effective content design. This article advises on the end stage of a guest publishing cycle: outreach for placement.
Guest placement campaigns for link and expertise building require perseverance, remarkable content, and a ready supply of potential publishers. Not every client or market is suited for such a campaign.
Tips are the smallest documentable unit of "how-to" do something. Their presence – or absence – within a target market's SERPs provide phenomenal opportunities for link strategists and other content marketers.
Link Prospecting with Garrett French on #seochat Here's how it works. The link prospector: Searches and qualifies for the opportunity type (guest post, links page, comment, etc. Identifies and records a unique footprint from each qualified page.
Ontolo, created by Ben Wills and Garrett French (who has since left the company to found Citation Labs), is a backlink discovery tool that will continually search for new potential link partners. French was willing to spend over four hours with me...
Content marketers know that informative, high-utility content converts readers into customers along a distinct buy cycle. Link strategists know that promoting informative, high-utility content can earn links that drive SERP rankings.
