The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results. Our task is to incrementally increase the traffic and revenue through our clients’ website(s) – and yet, this is becoming...
How do you ensure a brand with a somewhat peculiar name has prominence in search results for its brand terms, while not attracting irrelevant clicks to the site that will increase bounce rates, and waste ad budget in pay-per-click (PPC)?
One thing that is frequently brought up by SEO directors or people in similar roles both in-house and agency side, is that it’s really hard to find good people. Even though SEO isn’t an entirely new subject, the speed at which it evolves means that...
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on a website. So what does a perfectly optimized page look like in 2012? Let’s look at 10 elements.
Editor's Note: Richard Kirk, Head of SEO at Performics Worldwide, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Given this is a thorny issue that really has divided...
I’m not usually one for a conspiracy theory, unless it’s contained within a decent yarn like “The Da Vinci Code”, but over the last year in particular, I’m becoming increasingly convinced that Google wants to get rid of natural search results – to...
I’m a big fan of delegation – at least that’s what my last review decided. We are forever talking in SEO about how best to integrate SEO activity with the work of other departments, from PPC to display to social media to PR.
I don’t have any favorite clients; I love all of them equally. But that is almost entirely down to the fact that, like any good relationship, there is give and take and a huge degree of mutual understanding.
Like many SEOs I like the idea of advertorial content for link building purposes – it’s quality written content, which is rich in semantic keywords, and is genuinely interesting for customers. Furthermore, it drives engaged traffic, you have...
One of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/website in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be rewarded with top...
What Google Does by Gareth Owen Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. Search Engine Optimization PR Is Not A White Hat SEO Technique by Nichola Stott
To begin, I'm a massive fan of Google. I still very clearly remember the first time I used it, and was surprised and delighted at the quality of the results I got -- and never went back to Dogpile again.
Top 13 Social Media Ranking Factors for SEO by Gareth Owen Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web.
Depending on who you speak to, search engine optimization (SEO) is either largely influenced or not at all influenced by social media. I'm sure everyone has their own opinions, case studies, and sites that show greater or lesser correlations...
SEO and PPC: A Love-Hate Relationship by Gareth Owen Here's a recap of this week's columns and news stories for the week of Feb.to 19, as reported by Search Engine Watch, as well as search news and tips from around the web.
Alex Cohen yesterday wrote about how paid results are increasingly getting clicks at the expense of organic results in "PPC vs. SEO: Paid Search as Your Organic Competitor. Today, we'll look at some of the changes in how we attribute value in SEO...
by Gareth Owen Here's a recap of this week's columns and news stories for the week of Jan.to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization
Two subjects have been prominent in search engine optimization (SEO) over the last month or so: the quality of sites appearing in Google's results, and the impact of social media links on ranking. We noticed a couple of fairly major changes on...
by Gareth Owen Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization
It's that time of year again. SEO bloggers are either looking back at their predictions for 2010 and seeing how right (or wrong) they were, or making entirely new predictions for 2011 -- possibly because they were so wrong last year that it wasn't...
