SEO News


  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Once users are within the walled garden of an app, they tend to view more content, more articles, and become loyal and engaged users of that media brand. One of the more compelling stories in digital media over the past year has been the continued...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Even if the search and social team sit apart, find a way to bring the data together and begin to grow your garden. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    In his book Gaia’s Garden, Hemenway cites human balance as an example. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here). When we landed the account, we looked at their AdWords traffic, cost per click...

  4. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Plan, Design or Restore Your Garden. Meet Cheryl and Joe, who just bought their first house and want to create a vegetable garden in their side yard, to inspire and feed their kids. I admit, I wouldn’t have predicted its popularity.