Unruly Analytics bridges the gap between the big data deluge and the ability to pull actionable insight from video content tracking," he added. Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last...
You might also realize that the execution gap is so severed that he shouldn't be presenting to clients at all. For example, let's say that you run an SEO agency and one of your basic services is on-page SEO analysis.
In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. This is why we perform competitive analysis in SEO programs isn't it?
Though we use this is as more of a “stop gap” approach for sites that have been mauled by Panda and are trying to rebound quickly, rather than a long-term, sustainable strategy. For a really in-depth look at “What Google Considers Quality Content...
Content gap analysis. Does the word strategy refer to how to execute particular parts of the overall campaign? Or does it refer to the sum of the different parts of the campaign? Or rather does it refer to how we are going to prioritize resources...
SEO tactics are being taken off the table and a gap has begun to arise between what is needed – digital visibility – and the tactics, tools, and business processes needed to achieve it. Couple this report with time-on-site metrics, pages viewed...
You will uncover areas where your competition is doing well but you aren't – narrow this gap. Link Analysis and Link Building Analysis and Opportunity After you run forecasts, run analysis on what’s working across channels, it's important to see if...
The outcome is often a gap in expectations between the team delivering SEO services and the client literally banking on the results. SEO Truth #9: Communicate the CTR Opportunity Gap by Keyword Once there is an understanding of the high-converting...
Look Again at How They Crawl the Web: There is a gap, seemingly, between what each specific crawl “sees”. Analysis of other highly competitive verticals, including gambling, reveals similar problems. Despite a persistent and partly effective effort...
Tablet share of paid clicks nearly tripled to 9 percent and the gap between tablet and desktop CPCs fell to 5 percent. Figures typically vary, as each company pulls trends and insights from analysis of their client portfolios.
The gap between online communities and communities themselves is narrowing. Google recently released a market analysis stating that 80 percent of mobile searches are conducted in the spur of the moment.
Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns. Their niche finder tool breaks down the keywords into...
Through the audit, a sort of GAP analysis can be conducted to identify where the site needs attention for most impact. Selling online has this wonderful equalizing factor, making it possible for even the sole entrepreneur working from home to...
Together, analysts from BIA/Kelsey and vSplash will discuss the implications of the widening gap between consumer adoption of digital platforms and the deficiencies in SMBs’ digital presence. There’s a tremendous opportunity for SMB aggregators and...
Frequently de-duping your account and performing a match-type gap analysis will ensure that all the fine-detail work your team is performing also results in a big-picture view that stays profitably symmetrical.
Competitor Gap Analysis Once you have this information, you can put together a prioritized action plan to measure performance and help you close that gap between competitors. But at least it’s a balanced analysis.
Fill that gap. Look at what your competition is talking about, sharing, and promoting and run an exhaustive analysis of their social channels to determine what kind of content is getting the most positive feedback, and what does poorly.
Although this sub-sector of analytics is far from mature, several large-scale companies are taking major steps to bridge the gap between social media analytics and cross-channel product offerings. Monitoring and trend analysis.
Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools. Are breakdowns for IP, C-Block and country that important for anything but a deep analysis of a link graph? SEO tools are nothing new, especially with respect...
