SEO News

Gap Analysis

  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) Brand and marketing messaging/voice change(s)/gap(s) If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The debate goes on about the gender gap – and that's true no matter what the industry, and no matter how much some people may want it to go away. The findings showed women in the environment studied experienced a 21 percent gender bias gap...

  3. 4 UX Tips That Will Improve Your Content Strategy

    What kind of content do we have on deck that can supplement this knowledge gap? You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Determining the knowledge you can expect users to have and the knowledge required in order to succeed identifies the knowledge gap that your design must bridge. After 25 years of user experience (UX) consulting, I can easily state that pretty much...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This presents an obvious gap in data. Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action?

  6. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    All of the ranking score charts so far have been linear, where the gap between each of the items is exactly the same. In fact, this isn't realistic – the gap is likely to vary greatly between items. The potential for a big gap between you and the...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  8. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    This gap represents a staggering $20 billion opportunity if the spending were to come into greater alignment with consumer behavior. Before they dig deep into mobile investment and effectiveness analysis, they want to have confidence that they aren...

  9. The Content Marketing Elephant & the Enterprise

    In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.