In 2012, Intel launched a new category of products, the Ultrabook, to fill the gap between lightweight laptops and tablets. Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift?
According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
Unruly Analytics bridges the gap between the big data deluge and the ability to pull actionable insight from video content tracking," he added. This new capability goes significantly beyond the useful information about how your ad is performing and...
You might also realize that the execution gap is so severed that he shouldn't be presenting to clients at all. While I was scrambling to finish some last-minute handover items during my last day in the office before heading on vacation, I...
In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. The CMS and the Creation of the SEO and Content Gap
You can call this list of keywords the keyword gap. You can do some initial keyword discovery in the sales process to demonstrate the keyword gap. Search engine optimization (SEO) has changed dramatically over the years and will continue to change.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. Now your content expansion initiatives have to be of a certain caliber of quality...
Marketers should try to remove friction and bridge the gap between the online and offline worlds. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes.
The biggest change over the last 12 months has been that Google has closed the gap between where they said the algorithm was, and where it actually is. Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural...
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
Tag management effectively bridges the gap between several front-end tagging methodologies that can be used to leverage existing development work and easily port information from one script or beacon to another.
While this margin may close in the future, it is still very much a gap I would like to control. You need only monitor #enhancedcampaigns on Twitter to see the full spectrum of thoughts from opinionated PPC practitioners.
Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser.
Aside from increasing adoption of mobile advertising, Google is making this change to close the cost-per-click gap between mobile and desktop. The enhanced campaigns will be available as an optional upgrade later this month, then all AdWords...
Though we use this is as more of a “stop gap” approach for sites that have been mauled by Panda and are trying to rebound quickly, rather than a long-term, sustainable strategy. Last year Google unleashed the most aggressive campaign of major algo...
However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending will reach $7.19 billion this year. While last year brought increased mobile engagement among advertisers, their mobile...
You can bridge the relevancy gap by creating a website design portfolio page and optimizing your page utilizing your client's key phrases and your key phrases. We've optimized our page title, H1, H2, body text, and images for both of our industries...
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after trying to gain ecommerce revenues through he social network. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from...
But it can’t do much of anything at all if an organization can’t bridge the communication gap between people working in the same building, for the same company, on a broad range of digital projects. This ideology is user-centric in that it presumes...
