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  1. SunGard taps videogames to boost risk technology

    And we found out that there are a lot of similarities in the underlying mathematics used for programming games and the type of calculation you need for financial risk evaluation," Newman explains. Adaptiv Analytics lets banks run up to 100 million...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Let the games begin and the social side be ready. Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures, or playing games that teach you how to read. Majority of Tablet Traffic Was From In-App Games