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  1. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  2. How to Find a PPC Niche & Attract Customers

    In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites that attract your broad market demographic (i.e.new mothers, gardeners...

  3. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Wikipedia get in there with some blog sites and some links to Starcraft and Battlenet for the gamers. Since I have a known allergy to all Apple devices, my colleague Aaron Farr from the Covario SEO team, performed the mobile search dance off with...

  4. YouTube Does More Than Round Up the Usual Suspects With New Channels

    Machinima: Entertainment destination for gamers around the world, featuring action, thriller, horror, sci-fi, and irreverent comedy content. Last Friday, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “More great...

  5. Let's Hope Game Developers Make Console Gaming REALLY Social

    What needs to be thought about is how to implement this feature that spreads the game's franchise without degrading the game for those that don't interact with it -- it shouldn't be annoying and invading for the gamers or the Facebook users.