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Game Theory

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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Cross-device tracking has been on every digital advertiser’s lips for some time, but it remains a utopian theory for many. This new reporting from Facebook is game-changing in our ability to understand the consumer journey and correctly value and...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    That’s in keeping with motivation theory: give people a clear path to success. Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. But the most powerful elements are instant feedback and...

  3. Is Agile Marketing the Future of Search in 2013?

    His theory being "why create new content when there are still people who haven't seen your last post yet? Everyone knows that the only constant in this game is change - even if you're staying on top of what's working now, you're still likely to be...

  4. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If not, even when writing from personal experience, it’s still important to back up what you’re saying (even if it’s a theory) with your own case studies, reports, images, etc. If you want your content to stand out, however, it’s important to up...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.