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Game Theory

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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    That’s in keeping with motivation theory: give people a clear path to success. Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. But the most powerful elements are instant feedback and...

  2. Is Agile Marketing the Future of Search in 2013?

    His theory being "why create new content when there are still people who haven't seen your last post yet? Everyone knows that the only constant in this game is change - even if you're staying on top of what's working now, you're still likely to be...

  3. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If not, even when writing from personal experience, it’s still important to back up what you’re saying (even if it’s a theory) with your own case studies, reports, images, etc. If you want your content to stand out, however, it’s important to up...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.

  5. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    The Answer: An economist believes that consumer’s decisions are bound on rationality (marginal utility theory) whilst marketers understand that consumer purchase decisions are not always rational… The same theory applies for some arguments between...