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Game Telephone

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  1. SOPA, PIPA On Hold, But a New Threat on Horizon

    There is an excellent and detailed explanation of how this little game of telephone worked at TechDirt. Late last week, announcements came down putting both PIPA and SOPA on hold. Nevada Senator Harry Reid has postponed the Protect I.P.vote, while...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    By and large, web directories are the telephone pages of the Internet. Cost/Benefit: Don't engage in this strategy and don't play the fool's game of quickly unlinking to make them appear as one-way links; it's another spammy signal that won't get...

  3. Assembling Your Landing Page Optimization Dream Team, Part 1

    It's like the children's game of "telephone" in which all of the participants line up and an original message is repeated and whispered to the next person in line. Your testing program can look like it's moving forward but still fail.

    Published
  4. GenieKnows Its Verticals

    I recently spoke with Harper in a wide-ranging telephone interview that touched on the many challenges of being a smaller player in a search environment so heavily dominated by a few extremely big players.

  5. Study: Search Driving Offline Conversions for Local Service Businesses

    Among the various ways of contacting local businesses, the telephone (as one might expect) emerged as the dominant way users contacted or would hypothetically contact a local service business: said they would most likely use the phone number on...

  6. A Buyer's Guide to Paid Search Advertising Agencies

    Marketing Sherpa distributed a 172 point questionnaire to nominated firms, and followed up with email and telephone interviews to compile profiles. Traditional ad agencies have also piled into the game, so they can service all of their clients...