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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. Yelp has maintained since day one that its rating and review system is fair and unbiased...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. Here's a screenshot of this in-app game category in the AdWords interface: You can target devices by operating system and device models. For a recent GDN campaign we wanted to target parents...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    The goal of foundational SEO isn't to cheat or "game" the search engines. Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and...

  4. How Link Building Changed in 2013

    From what I'm seeing, it's still the same game even if it's gotten harder. We’ve seen years of people gaming the system, or trying to, at least. Clients keep requesting link building services, and I honestly don't see that much has changed this...