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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. Here's a screenshot of this in-app game category in the AdWords interface: You can target devices by operating system and device models. For a recent GDN campaign we wanted to target parents...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    The goal of foundational SEO isn't to cheat or "game" the search engines. Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and...

  3. How Link Building Changed in 2013

    From what I'm seeing, it's still the same game even if it's gotten harder. We’ve seen years of people gaming the system, or trying to, at least. Clients keep requesting link building services, and I honestly don't see that much has changed this...

  4. What You Can Learn From Google Analytics Mobile Reports

    These days we can access the Internet on a whole host of devices – from TVs to mobile phones to game consoles and e-readers. Operating System Again, this is the same report as Operating System found under Technology but segmented just for mobile...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over last year) and much of that will be driven by mobile shopping done under the turkey table or while supposedly watching a football game," Adobe...