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  1. Pick Up on Current Events for Link Building

    Movie premieres, electronics introductions, game launches, new albums, and concert tours all require a lot of attention and some of them are bound to get it. Even announced events like the Olympics, sports matches, festivals, and award shows can...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play.

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. As the data shows, 2013 saw an increase 42.9 percent across the industry, up from 30 percent in 2012.

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond just the game? I hope for a great game and that advertising continues to push our craft forward, especially digitally.

  6. The 2014 Super Bowl Commercials Just Kicked Off

    For example, one of the plays recommends: "Have a Game Plan for Agile In-Game Marketing. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery.

  7. What You Can Learn From Google Analytics Mobile Reports

    These days we can access the Internet on a whole host of devices – from TVs to mobile phones to game consoles and e-readers. As the screenshot shows, this report combines mobiles and tablets, which isn't always beneficial due to their differences.

  8. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over last year) and much of that will be driven by mobile shopping done under the turkey table or while supposedly watching a football game," Adobe...

  9. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    One of the game-changing benefits the Internet handed to marketers is targeted marketing. Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms.

  10. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Not everyone is in this game yet and you may be able to reap the potential increased click through rewards and get a handle on auditing your content at the same time. Google's Carousel also shows us that search results are not just about one query...