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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be...

  2. Last-Minute SEO - Here Come the Holidays!

    Warning: Black hat means using techniques that game the search engine algorithm. Organic Search Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that hit your stores...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is not a guessing game. Technical Search of Schema Is Valueless. Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Read any popular digital marketing thought leadership blog and you'd be bombarded with...