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Game Publishers

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  1. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Step 8: Train Editors, Publishers, and Writers on SEO and Linking Of course, once you launch a business the keywords and content your care about may change, but the game remains the same. With the business model and process elements covered, now is...