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Game Plan

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. What is a "flat plan"? One of the best ways to start the process of pulling together...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market. Even though none of the destinations below made the list of top travel keywords they do provide insight into...

  3. Pick Up on Current Events for Link Building

    Movie premieres, electronics introductions, game launches, new albums, and concert tours all require a lot of attention and some of them are bound to get it. That's why you need to plan ahead for future events and most of those are predictable.

  4. The 2014 Super Bowl Commercials Just Kicked Off

    For example, one of the plays recommends: "Have a Game Plan for Agile In-Game Marketing. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery.

  5. Using the DMAIC Process for SEO Projects

    The important element here is not to play the blame game. The control part of the DMAIC methodology is crucial to ensuring the effectiveness of the plan. The team has to create a plan that details the steps to ensure that the process is now being...

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    You need a game plan to help with that holiday hangover and to sustain momentum from your holiday upswing. You don't have to wake up with a hangover if you plan ahead. Devise a plan that will work throughout the rest of the year, especially those...

  7. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    One of the game-changing benefits the Internet handed to marketers is targeted marketing. Hopefully, they'll draw on this connection when they are buyer-ready and plan to pull the trigger on a purchase.