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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    That is, optimizing or advertising for queries where the searcher is in buyer-ready mode ("buy white leather couch") is better than doing so for queries when the searcher is still in research mode ("white leather couch").

  2. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    From a reactive mode perspective, look at your analytics and verify. Without tools, it's just a guessing game. That's part of the game. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google has introduced Treasure Mode to Google Maps. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More! Dumpster - Unwashed socks in a locker room after a hockey game At least according to Google Nose, one of the latest...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to-Teleport search ads, and much more.

  5. Paid Search Testing, March Madness Bracket Style

    We're in constant optimization mode. Too bad they couldn’t pull the upset in an overtime game against UNC. We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc.

  6. Search Week in Review for Oct. 30, 2010

    Introducing Couch Mode.get comfy! Google Profiled Tonight on 'Bloomberg Game Changers' By Danny Goodwin Google's Larry Page and Sergey Brin will be profiled in "Bloomberg Game Changers," a new documentary series that focuses on some of today's most...