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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google has introduced Treasure Mode to Google Maps. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More! Dumpster - Unwashed socks in a locker room after a hockey game At least according to Google Nose, one of the latest...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to-Teleport search ads, and much more.

  3. Paid Search Testing, March Madness Bracket Style

    We're in constant optimization mode. Too bad they couldn’t pull the upset in an overtime game against UNC. We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc.

  4. The Decision-Making Funnel, Stage 3: Desire, Part 1

    They're in research mode and are willing to take more time. As long as your information is useful and objective, you get to define the rules of the game, and can present key features that are a source of competitive advantage and a differentiator...

    Published
  5. Social Media Madness - The Final Four

    Still in beta mode. Business Use: Don't try to game the system. Based on the predictions for the winner of Social Media Madness in the bracket below, it looks like Facebook (profiled here), YouTube, Wikipedia (profiled here), and Twitter are all...

  6. Assembling Your Landing Page Optimization Dream Team, Part 1

    Product managers are also often in the "if it ain't broke, don't fix it" mode. It's like the children's game of "telephone" in which all of the participants line up and an original message is repeated and whispered to the next person in line.

    Published