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Game Mechanics

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  1. How Local Small Businesses are Evolving Their Online Marketing Strategies

    From mechanics to lawyers, small business owners have been cultivating reputations and generating word-of-mouth buzz long before the advent of fancy algorithms. A lot of it comes down to the marginal cost of investing in web analytics and whether...

  2. Google & Recyclebank Set Earth Day Challenge to 'Green' Your Social Graph

    Recycle Banks has teamed up with Google to test game mechanics as a way of empowering consumers to go green, while spring cleaning their homes. Game mechanics aren't necessarily new to green marketing strategies, although Google's analysis may turn...

  3. Search News & Headlines Around the Web - April 6, 2011

    Google tests game-mechanics strategies with Recyclebank - CNET News Search Industry News Congress Asks Google: Why Do Searches Lead To Counterfeit And Pirate Sites? paidContent Our House testimony on combating copyright infringement - Google Public...