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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Is Amazon just so far ahead of everyone else it's game over? JE: The game is not over. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital marketers...

  2. Pick Up on Current Events for Link Building

    Movie premieres, electronics introductions, game launches, new albums, and concert tours all require a lot of attention and some of them are bound to get it. Giving your website an active role in current events is a lot more efficient than creating...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Since content marketing is a long-term game, it's easy to sometimes lose focus, get disheartened and give up when instant results don't roll in. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Expect Part of the Game to be Psychological The days of guest blogging, he said, are over for SEO. If you're just guest blogging to get links, he goes on to say, you're in bad company. What he's referring to is awkward guest blogging that...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    The AdWords game is a lot like real estate – it's all about location. You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play.

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...