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  1. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Read any popular digital marketing thought leadership blog and you'd be bombarded with...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But what if your brand is new to the Google+ game or you're team has been investing most of their energy and resources into other networks with more bells and whistles? +Post ads on the Google Display Network have been out of beta for several...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel...

  4. Google Brings NHL, NBA Video Highlights to Search Results

    Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The videos are a few minutes in length, and provide a full recap of the game with commentary, so it...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Is Amazon just so far ahead of everyone else it's game over? JE: The game is not over. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital marketers...