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  1. Secret Sauce LoMo Tips for More PPC Sales

    If the mobile game isn't new to you, consider upping your game for local targeting. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    Video-game Assassin's Creed and dog-spider costumes are the only non-movie-themed costumes to crack the top 10 searches. What will the most popular Halloween costumes be this year? Google's top trending searches for Halloween costumes give us a...

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. They declined the offer, but Yelp allegedly made negative reviews reappear on their page.

  4. Last-Minute SEO - Here Come the Holidays!

    Warning: Black hat means using techniques that game the search engine algorithm. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is a longer game but it is worth it - build that list of dream sites to get links and attention from and then keep working on it. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...