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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low. Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Google Analytics (GA) announced adjusted bounce rate in July of 2012, and it was a fantastic addition. By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed.

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    There was a large discrepancy between the GA and GWT data, and I found a number of problematic pages ranking in Google and driving traffic (and the company had no idea the pages were there). What if someone hacked your site and added pages that don...

  4. Demographics and Interests: Coming to a Google Analytics Profile Near You

    To enable this feature, locate this line in your tracking script: ga.src = ('https:' == document.location.protocol ? https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; and replace it with: ga.src = ('https:' == document.location.protocol ?

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium...

  6. Driving Consumer Insights With Mobile Analytics

    So here's what you do to start tracking in Google Analytics (GA): According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site...

  7. SEO Diagnostics: Urgent & Preventive Care

    Use the asynchronous GA code (if you use Google Analytics), which is much quicker. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of...