So here's what you do to start tracking in Google Analytics (GA): According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site...
Use the asynchronous GA code (if you use Google Analytics), which is much quicker. The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of...
It uses analytics.js as opposed to the original ga.js file. Instead of _gaq.push events, you will now use ga() functions. People use multiple devices and browsers to surf the web. Last October, Google announced an initiative to help site owners...
Use of social signals is captured and can be measured, especially when applying Google’s Social Web Tracking (ga.js) is applied to social sharing buttons: Social media is a focal point for brands. One of the most compelling reasons is because their...
For example, GA Data Grabber is an automation tool add-on for Excel that pulls data from Google Analytics directly into your worksheets. If you use Google Analytics, you likely already know how powerful it can be.
The GA remarketing lists are then assigned to and accessible from your AdWords accounts. It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012.
Google is sunsetting their standalone Browser Size tool in favor of the In-Page Analytics report built into GA, which you can find in the Content section: With every new feature, Google Analytics becomes more powerful, but also more complex.
To find/fix this problem, use one of the many Analytics checker/debugging tools that are available, such as GA? Your traffic has plummeted by 85 percent and the organization is in a panic. In the blink of an eye, your dreams of expansion have...
If the Google account you’re using for GWT is the same account as for GA (assuming you’re using GA as your analytics solution), is an admin on the GA account, and you’re using the asynchronous tracking code (with the code being in the head of your...
Very timely, custom alerts might be your favorite life-saving feature within the new GA app. Late last month, Google announced their first-ever Analytics mobile app. There are many hidden gems that make the mobile app useful, including the ability...
Other profiles I have access to where Goals were set up (without setting Goals in GA, conversions cannot be calculated) show 2 percent of a large CPG site has social conversion activity while a small restaurant chain in New York City has a 3 percent.
Actual conversations and comments are pulled into GA from Data Hub Partners. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports.
The GA Custom Report contains: In the image below you can see that in addition to adding GA Visits from the custom Google Analytics report to the spreadsheet, columns for Next Lowest Bucket and Next Lowest Bucket - (minus) Visits were added.
Importing Goals From GA Goals imported from GA give you some additional features compared to AdWords tracking, but come with some differences that you'll need to know about. That means that if a user goes through an AdWords ad but then comes back...
I have access to GA for plenty of sites with over 100000 visits a week and I can tell you that for all of them it affects less than 1% of natural search traffic. Given this is a thorny issue that really has divided the industry, SEW agreed to run...
Generally, to install GA you have to actually edit the code and add the snippet. Instead, the Yoast Analytics plugin allows you to connect your GA account with your website and easily tag all the pages.
The changes were first noticed by Dani Horowitz on Friday morning when the analytics for the previous day were posted in to her GA account for DaniWeb. Will Google's latest Panda update get the attention of the antitrust investigators given the...
Another impact will be changing the code on your pages if you are not using GA and the other analytics program makes the required changes to the code - it still needs to be implemented on your pages, unless it can all be done on the server side...
By writing your own Javascript function, you can track +1 clicks as a Google Analytics event using _gaq.push() and use GA's standard reporting functionality. After all the talk, Google's +1 button is now officially here.
The Site Speed area can only been seen using the new Google Analytics (GA), and only if you turn it on. By default, the GA code does not include page speed tracking. We learned last year that site speed is a ranking factor.
