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Future Value

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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. And, "How do we further our marketing careers?

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. I tend to choose my words carefully when people ask me about the future of marketing (the...

  3. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. If you think six months to two years into the...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    What value was created? Engagement: Are people engaging in a way that adds value? Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today. Successful digital marketing campaigns are now data-driven.

  6. Why SEO Can't Reside in a Silo

    Many businesses value a customer based on their initial purchase, when a customer should really be valued based on their potential for future purchases, or their lifetime value. Yet, with complementary strategies in place to achieve these goals...