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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Read any popular digital marketing thought leadership blog...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The ruling mainly applies to searches about individuals. This ruling is good news for young people who are growing up in the Facebook generation, where awkward teenage selfies or underage drinking photos may affect future college and job...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Look at branded traffic from people that are searching specifically for you; think about how to draw in visitors from more obscure searches into your conversion funnel. Even if getting back to the best rankings you've ever had may not be in the...