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  1. Attention Digital Marketing Director: Read This for Your Social Media Success

    In those planning meetings with your future social media marketing team, start to brainstorm first and then write out a weekly content plan. You're given the keys with strong expectations that social will just work for your organization and drive...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use authorship as a direct ranking factor. Building authorship, as per above, can improve rank through social signals and prepares you for a future...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...