SEO News

Future

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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use authorship as a direct ranking factor. Building authorship, as per above, can improve rank through social signals and prepares you for a future...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...

  3. AdWords Image Extensions Bring Images to Google Search Ads

    It is important to note that you must have the rights for the photos you wish to use, so you can likely expect to see some issues arising in the future regarding things like affiliate product images or other copyright images that sellers wish to...

  4. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Are you worried about any future algo updates? I can’t say what will catch on and stick in the future, but it seems clear that the established platforms like LinkedIn, Facebook, Twitter, YouTube will continue to be important…especially as we better...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...