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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Content performance marketing is the future and it is a "full speed ahead" journey. However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. They declined the offer, but Yelp allegedly made negative reviews...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar endeavors in the future. The potential impact to SEO performance needs to be clearly articulated so that it can be considered...

  6. Last-Minute SEO - Here Come the Holidays!

    If unknown (not a good idea) NEVER hire one off a freelance or site or without personal reference unless going out of business is a future goal of yours. As long as Google doesn’t release an update or manually devalue your site, it is the time of...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    Please leave your comments below, and also let me know what additional data you might like to see from BrightEdge in the future on this topic. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to target. This builds your marketing list and your own audience...