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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is dangerously one...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: Duane Forrester's keynote is going to be really thought-provoking – he's going to take everyone on a fascinating journey looking at the current state of search as well as what's ahead in the future and how you can prepare.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  5. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    I would return from the future with a cure for cancer. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the history of the children's...

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    The purchase intent of tablet users also differs from smartphone users in the fact that tablet users are more likely to utilize their device for researching products and services that may potentially result in a sale sometime in the future.