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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Driving Users Down the Funnel On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    For example, maybe it's a page that's really thin but it's a key step in your funnel or is critical for navigation. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  4. Mobile Advertising Measurement: Winning the Long Game

    Do you know how many start the purchase funnel but don't complete the purchase? Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  5. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Most online advertisers know that mobile-specific experiences are important, but less than half engage...