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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Maybe it makes sense to keep your branded keywords active in PPC for brand defense and lower-funnel lead generation, and pause everything else. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing...

  2. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. With the rise of multi-device usage, it is not always...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    She continues, "Organic search is a top-of-funnel channel. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Driving Users Down the Funnel On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    For example, maybe it's a page that's really thin but it's a key step in your funnel or is critical for navigation. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  7. Mobile Advertising Measurement: Winning the Long Game

    Do you know how many start the purchase funnel but don't complete the purchase? Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...