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  1. Using Analytical Analysis to Help Improve Conversions

    For the converters, is there a noticeable rhythm of great internal linking to keep them traveling through the conversion funnel from the starting point(page)? This is where we will want to walk a few pages back in the conversion funnel and assess...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Maybe it makes sense to keep your branded keywords active in PPC for brand defense and lower-funnel lead generation, and pause everything else. It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing...

  3. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. With the rise of multi-device usage, it is not always...

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    She continues, "Organic search is a top-of-funnel channel. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Driving Users Down the Funnel On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. It's a simple fact: people who've already clicked on your ads, but haven't converted, are...