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  1. Why Content Marketing is a Definitive Method for Success in 2014

    Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and content budgets for 2014 have already shown total increases. While the importance of quality content has been preached for a long time, in...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    After that, you can use that as a foundation for what exactly you want to accomplish with your PPC – and use your competitors to decide where to allocate the funds. Starting and being a small business is a scary thing, especially with all the big...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    If your mobile ATM is running low on funds, a self-driving, armored, hybrid vehicle will be alerted and dispatched to your location – arriving within minutes to quickly and safely refill their ATM. You know, immature and cheesy, with a quick...

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Rather than allocate a large portion of their budget to a single keyword, Sears instead extended their funds to many keywords, however the largest expenditure for a single keyword was for "Christmas Tree Shop" (which is also a store in itself and...

  5. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    While broadcast TV budgets saw an increase, display ad budgets dropped to account for online video ad spending funds. A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in...

  6. 7 Video Tips for Crowdfunding Campaign Magnetism and Results

    Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective.

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    Additionally, while Subway doesn't allocate any of their advertising funds to Facebook, McDonald’s has put some of their focus into the social media marketing avenue. Evaluating the Internet marketing efforts, trends, and budgets of these brands...