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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you work at Google or own of your own agency – the workplace is transient. Whether you're interviewing for a job, looking for venture capital funding, or prepping for a date, the likelihood of the other party doing a Google...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    This person will likely be supported by at least one agency, given today’s typical digital climate. Although it may seem self-serving since I work at an agency, but I do strongly believe in the collaborative value that an agency plus in-house team...

  4. Baidu Paid & Organic Search Starter Guide

    Your agency is likely to provide funding to Baidu on your behalf, but be warned, isn’t entirely uncommon for small Baidu agencies/resellers to run off with your media funds and close their shop. A letter authorizing your chosen agency, if you have...

  5. Highlights from the SEW Blog: March 17-21, 2008

    SEW Experts: Sales and Your Search Marketing Agency - Part 2A typical search marketing sales plan differs from other kinds of sales plans. Online Marketers: Stop Funding Virtual Blight, Search Engine Land

  6. Win the Right Search Marketing Clients - Part 2

    If you mess up, you'll be just as swiftly removed as the agency of record. This funding can allow you to run paid search campaigns and start driving results online quickly. Last week I looked at targeting start-ups and small business owners to grow...