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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Big Bird trended on Twitter during the election campaigns when Mitt Romney talked about cutting PBS funding. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.

  2. Is Agile Marketing the Future of Search in 2013?

    Matt Roberts from Linkdex made an excellent analogy recently, which was a comparison with the VC funding model. At BlueGlassX, Greg Boser went as far to predict that agile marketing is going to be the new buzzword of 2013:

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Starting small allows for process set up which we will discuss below, but also can speed up the time to implementation and results, which can then immediately be heralded in order to gain more funding to do more.

  4. Ada Lovelace Google Doodle Celebrates First Computer Programmer

    The Analytical Engine was never completed, as Babbage didn't have the funding to actually finish any of his machines. A Google Doodle today celebrates mathematician Ada Lovelace, widely known as the world’s first computer programmer, who was born...

  5. Twitter Takes Promoted Tweets to Asia With Komli Media

    It has raised a total of $60 million in funding from Nexus Venture Partners, Helion Venture Partners and others. Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its...

  6. Focus on Who, What and How Before Crowdfunding Your Project

    Secure funding commitments from family and friends in advance of your public crowdfunding campaign launch. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear...

  7. 7 Video Tips for Crowdfunding Campaign Magnetism and Results

    Describe the perks you’ll offer in return for funding and sharing support. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials and...