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Fundamentals

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  1. Smart beta indexes gain currency with Asian investors

    However, a focus on economic fundamentals and the risk factor the index is designed to capture is a more robust approach. Despite some high-profile failures banks and index providers are bullish It isn't an overstatement to say that the universe of...

  2. Risk premium strategies favoured over beta commodity indexes

    The macro picture for commodities – with excess oil supply, uncertain demand and fundamentals reasserting within individual commodities – has taken a toll on the appetite for broad-based commodity indexes, leaving investors looking for yield more...

  3. Asia Risk Congress 2014 – photogallery

    Other discussions during the day reflected how markets are now being driven more by fundamentals than policy. The final panel of the day featured a conversation looking at a development that marries both policy and fundamentals: the Hong Kong...

  4. UBS stays firm despite commodities downturn

    Carroll explains that over the past year, this is one area that the bank has been particularly focused on - helping both investor and retail clients further explore the asset class outside traditional strategies and find the right exposure based...

  5. The secrets of successful energy trading firms

    Cargill's new recruits are given thorough training on supply and demand fundamentals, which is a useful skill for any energy trader to have, says the senior commodity banker. You meet anyone who started their career at Cargill, and they will tell...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction...

  7. So... You Think SEO Has Changed?

    The basic fundamentals of SEO are still important and if done correctly, will still yield favorable results. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Fundamentals are important so looking back informs us how to go forward. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s?

  9. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. Ecommerce advertisers traditionally get to have all the fun. The holiday shopping season is the event of the year...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...