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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being their...

  3. Google CEO Larry Page Suffers From Rare Voice Health Issue

    So I’ve arranged to fund a significant research program through the Voice Health Institute, which he will lead. While he is quick to state it isn’t life threatening, it does affect his vocal cords. While he remained active as CEO, there was always...