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Fun Theory

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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    That’s in keeping with motivation theory: give people a clear path to success. My kids aren’t particularly math-phobic, but the subject has definitely not been as much fun as Facebooking, watching agonizingly slow-streaming Modern Family episodes...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s Soulmate Search, get back search results that could, in theory, include the love of your life.

  3. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    The Answer: An economist believes that consumer’s decisions are bound on rationality (marginal utility theory) whilst marketers understand that consumer purchase decisions are not always rational… The same theory applies for some arguments between...

  4. Gods and Monsters: The Technology Gap and The Service Triangle in Second Life

    But catering to the other end hampers the entire platform and makes it lag behind in technological advances that not only keep it current, but could potentially be very profitable (see: mesh support and integration with other existing social...