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  1. How to Create a Social Media Friendly Landing Page

    That is the job of the landing page. In an ideal world where time, talent, and money aren't issues, you should create a landing page for each specific audience you target. If you direct them to a page that is full of options and cool shiny things...

  2. 10 Shocking Facts About Content Marketing Today

    These days, email automation and tracking software make it easy for marketing teams to tackle this portion of their job. Automating certain marketing tasks can save your team valuable time that they could put toward other tasks such as lead nurturing.

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Myth 2: Once the Content Is Produced, the Job Is Done This will help you see the full picture rather than just focusing on a singular output. If you don't have a content or editorial calendar, now's the time to set one up.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Is Lisa at risk of losing her job? She checked in with the social group before leaving for the day, and they were in full crisis management mode. You don't need to spend a ton of time on every platform, but you do need to be accessible there.

  5. PPC Management Operations: The Ultimate Guide

    Staying on top of this can be a full-time job, but build it into your calendar. Have a close look to see if remarketing or PLAs might be an option at this time. Sometimes when accounts have been poorly managed, the quality score will remain low for...