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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Google is going to want to match users with content that closely...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    This will also help you ensure your important content gets viewed; if you have videos that have calls to action within them but the average view time is too short for the bulk of your viewers to reach that point, then it is unlikely to have the...

  4. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    It shouldn't be a full-time job going around finding people that "Can I borrow your soapbox and climb up on it and talk for a few little bits and then also embed some links back to my blog? If you're paying for links, it's more likely that it's an...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action? Babak Pahlavan, Director of Product Management at Google Analytics put...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    The reason the purely informational is being is it's markedly easier to acquire links for content that is genuinely useful, informative and without commercial intent. But if you're only goal is links, you really aren't harnessing the full ROI...